"It's the same social occasion, just a different time of the day." explains Dave Cook, owner of The Fire Roasted Coffee Co. in London, Ontario - comparing the company's offerings of both coffee and craft beer.

I got the chance to speak with Dave Cook this week about his plans for the business in 2016 and beyond.  Primarily a roaster and purveyor of a vast selection of international coffees,  FRC also carries wine, as well as beer produced by local craft brewers. Their current line-up includes beer from London's-own Forked River Brewing Co. and Smith Works Brewing Co., out of Peterborough, Ontario. However, the company has big plans to expand the craft beer they serve, via their own production.

Dave himself took-up home-brewing over the past 2 years and will apply that know-how to  the company's commercial brewing endeavours. As far as initial beer styles to be produced, Dave elaborated: "I tend to like hoppy, fruit-based IPA's...these can be gate-way styles for those new to craft beer." 

Concurrent to the construction of the major brewery project, Dave will also be looking to augment the beer selection at the Fire Roasted cafes: "I would like to carry other local products - like beer from Toboggan and London Brewing Co-Op." Indicating support for contemporaries in the London craft beer brewing market.

Fire Roasted's brewery location will operate at 630 Dundas Street.  Launch is  estimated for the end of 2016, possibly early 2017. The roastery is located at 900 King St on the 2nd floor of the Western Fair Farmer's Market. The Wortley Road café location is set to re-open later this year.



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